Why WPP may fight ADK bid | 1/4 of 40 Under 40 | Photos and more from Spikes

Plus: Bessie Lee's life after media | Fitch leadership | Optimising for Twitter

View in web browser   Tuesday, 03 October, 2017 Why WPP may fight Bain's bid for ADK David Blecken ADK seeks freedom from an unproductive partnership, but WPP sees Bain's offer as too low, sources have indicated.   Premium 40 under 40 2017: First 10 revealed Olivia Parker Meet the first 10 stars of Campaign Asia's hotly contested 40 Under 40 2017 list.   Spikes wrapup: Photos, winners, analysis, more See our complete (and still growing) coverage of Spikes Asia 2017.     Y&R Philippines names new CCO Briefs: Read about Rey Tiempo's new role, plus items on Ogilvy & Mather Malaysia and PubMatic in our running roundup of people moves and business wins.   From corporate to startup Robert Sawatzky How Bessie Lee's career has changed since leaving WPP.   Purpose from the inside out Nicole McMillan Wrigley's public purpose is being inspired by parent company Mars and its vision of mutuality towards suppliers, retailers and consumers, writes Nicole McMillan.   On Twitter, optimise for engagement, not output Ranjani Raghupathi This edition of Unmetric's Engagement Meter focuses on Twitter, including evidence that engagement is rising and the top posts and hashtags from the past month.   Editor's Picks Premium As Dentsu faces up to its past, here's how it can move forward David Blecken Admitting wrongdoing is healthy. Now it's vital to ensure things don't just return to 'business as usual'.   Spikes retrospective: Work that wowed Staff Writer Watch and hear about the work at Spikes that caught the eye of key judges and observers   Spikes Asia 2017: Jury analysis Faaez Samadi, Olivia Parker Several jury presidents of this year's Spikes Asia awards gave us their thoughts on the standard of the entries and the state of creativity in today's industry.   Fitch makes multiple senior leadership changes Babar Khan Javed Across Asia-Pacific, Fitch has announced senior appointments, two of which hail from consulting backgrounds.   Women to Watch 2017: Kate Goddard Learn about the achievements of Kate Goddard, lead producer with MediaMonks in Singapore, and the other 39 members of the 2017 Women to Watch.   Women to Watch 2017: Mia Hamilton Learn about the achievements of Mia Hamilton, creative director with The Red Republic in Australia, and the other 39 members of the 2017 Women to Watch.   Events Media360 India Oct 11, 2017 Mumbai   China Innovation Summit Nov 15, 2017 Shenjing Shared Working Space, Shenzhen

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