China brands rise, MNCs fall in relevance ranking | OMG makes analytics appointment | Audience data for dollars

Plus: Spikes previews | China's exploding luxury market

View in web browser   Monday, 17 September, 2018 Chinese consumers to international brands: You're less relevant to us now Jenny Chan 陳詠欣 Prophet's 2018 China Brand Relevance Index shows Chinese brands raising their relevance due to innovation, not just pricing.   Omnicom Media Group appoints APAC data-analytics director Staff Reporters Company creates new position reporting to regional chief product officer Guy Hearn.   The power of audience data for ad dollars Kevin Huang Three ways publishers can win.     2018 is the year of the GIF: Spikes Media president Amrita Randhawa Olivia Parker The CEO of Mindshare Asia Pacific discusses the media discipline's unique place in the industry and her favourite recent game-changing campaigns ahead of judging at the year's Spikes Asia.   Spikes: Five sessions from bold brands Staff Spikes delegates will hear directly from Daimler, Oracle, Mastercard, Johnson & Johnson, Procter & Gamble (Vicks) and Jet Airways, among many others.   It's official: China's luxury market is exploding Jessica Rapp China's luxury Consumer Price Index (CPI) jumped 4.1% jump over the last year.   Editor's Picks Alert: Nomination deadline is today The deadline for 40 Under 40 nominations is today at 18:00 (SG/HK).   Meet the 2018 Women to Watch: Fatima Khalid of Mindshare Learn about Fatima Khalid and the 39 other standouts in this year's list of remarkable women in APAC media and marketing.   Behind Japan's reluctance to take holidays Deanna Elstrom, Fumiya Shirahama Until companies work to remove the cultural stigma attached to taking time off, the average Japanese worker will continue to struggle to fully recharge.   When cultures collide without enough preparation Olivia Parker As a follow-up to reactions around our interview with Delmus Credle, who left BBDO China because of what he claimed was an intolerant atmosphere, we invited three industry guests to our office to debate how well workplaces really handle diversity in Asia.   The top 100 brands in 14 APAC markets We've completed our weeks-long rollout of exclusive brand rankings in 14 APAC markets, each with additional analysis including demographic infographics and insights from in-market experts.   Events Brands in Motion Breakfast Briefing Sep 21, 2018 Metta   Spikes Asia Festival of Creativity Sep 26 - 28, 2018 Suntec Convention Centre

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